Carla Tieppo

| Founder & Head Neurociência
Founder & Head Neurociência

Neuroscience is essential to understand consumer behavior and humanize relationships.

I am a PhD in Neuropharmacology by the Institute of Biomedical Sciences at USP. Pioneer in the application of brain science in human and organizational development.

For 25 years I have been a professor and researcher at the Faculty of Medical Sciences of Santa Casa de São Paulo. I am the creator and coordinator of the Post-Graduation in Neuroscience and the Sustained Future of People and Organizations and the Post-Graduation in Neuroscience Applied to Education. He teaches classes on the functioning of the nervous system and its relations with the mind and human behavior.

At Genoa as Head of Neuroscience, I am responsible for cataloging the types of emotions present at the Consumer Day, and classifying them among those that add value or destroy the value of a brand.

I teach neuroscience courses at Instituto Conectomus, a company that aims to transform people’s lives through courses and training. I am a Latu Sensu Graduate Professor at PUC-RS, from the Neuroscience and Behavior, Transformative Education, Modern Education and People Management courses.

In 2019 I became a faculty member of Singularity University Brazil and also released my first book “A journey through the brain: the fast way to understand neuroscience”.

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