José Rocha

| Founder & CEO | CTO
Founder & CEO | CTO

We created Genoa Performance to revolutionize the way brands relate to their customers. Our priority is to make customer services more empathic and careful, through Augmented Intelligence and applied Neuroscience.

I invested the last 23 years of my professional career building the CRM Industry in Brazil and Latin America, since the Atento Start-up (Global Leader in CRM).

As Vice President of Operations, I led transformational projects such as the construction of the First Command Center for Call Center Operations in Latin America (managing productivity and operations of approximately 100,000 employees distributed in 540 different services). I led the construction of the First Call Routing Network (handling more than 1Billion calls per year).

At the head of the Business Support Department, we delivered approximately 1,200 projects per year, using the most diverse technological architectures to 75 customers. All with clear objectives to reduce complexity, increase productivity, flexibility, predictability and a lot of automation.

In this endeavor, I realized the potential for improvement that exists in the relationship with customers through the application of the latest technology while automating repetitive functions.

I learned by sailing that every vessel or company has its “Mainsail” and, therefore, are already moving in the defined direction. However, to win a regatta (sailboat competition) you have to add one more sail, Genoa.

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